Art Basel at the Miami Beach Convention Center is one of the more nationally recognized fairs that attracts sponsors during Miami Art Week, but Scope Art Show, which celebrated its 20^th anniversary during the events this past November and December, has become a breeding ground for experimental brand installations on the beach.

Scope, also known as Scope International Contemporary Art Show, is a hot beach pavilion-style property and platform for contemporary art, new artists and emerging mediums that for 2021 featured brand experiences by the likes of Porsche, XO Jets, Grey Goose, Abra, High West Whiskey, Pioneer DJ, Loews, KOE, Poland Spring, Origin and Clean Co.

Miami Art Week 2021, which returned to in-person after a two-year hiatus, attracted more than 100,000 attendees overall. Here, we take you inside Scope Exhibition Hall, which played host to large-scale works and yoga sessions, panel discussions and musical performances.

Location: South Beach Lounge
Sponsor: Relax With Origin

Origin premium water brand (BlueTriton Brands and formerly Nestlé Waters North America) revealed a serene South Beach Lounge mimicking a natural oasis that invited consumers to relax and hydrate with spring water samples at the brand’s premium bar. Attendees could also connect with a professional artist to create a custom sketch reflecting their personal Origin story to take home.

“To celebrate the launch of Blue Triton’s new premium water brand Origin, we knew we wanted to introduce the brand in an elevated manner that was indicative of Origin’s DNA and positioning,” says KC Blinn, vp-marketing at Blue Triton. “What better time than Art Basel and what better forum than Scope International Contemporary Art Show in Miami Beach, where the art is a highly curated mix from around the world.” (Agency: Revolution Marketing)